We’re back with the fourth episode of our US podcast as we sit down with Ayman Al-Abdullah, former CEO of AppSumo who currently helps CEOs scale their businesses from 7 to 9 figures.

Join us as Ayman unpacks his journey with AppSumo, highlighting the tactics that skyrocketed the company's revenue from $3M to a remarkable $80M.

Learn how to build a $100M business as Ayman breaks down the process into clear and actionable steps. We'll walk through the startup phase, where your big idea begins. Next, we scale up, putting together a great team to reach that $100M goal. Finally, we explore the ins and outs of what it takes to not just scale your business to $100M but sustain your business at that level.

Whether you're a new entrepreneur or having thoughts of scaling up your existing business, this episode offers a structured approach on how to build a 9 figure business effectively.

Remember to rate us on Apple Podcasts and Spotify to support our mission of bringing more incredible stories like Ayman's to you!

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(00:00) Preview and Introduction
(01:40) Should You Chase Money or Purpose in Life?
(04:53) Ayman's Learnings from His First Business Venture
(07:58) Key Marketing Strategies for Early Stage Startups
(11:17) What’s the Role of a CEO in a Growing Company
(13:31) Hiring Coaches or Consultants for Business Growth
(16:59) Ayman’s Experience with Scaling AppSumo
(19:31) Challenges In the Scale-up Phase and How To Overcome Them
(21:37) Focusing on Self-Development as an Entrepreneur
(26:09) Ayman's Approach To Personal Investment
(30:06) Overcoming Limiting Beliefs and Expanding Business Horizons
(37:09) What Makes a Good Hire and a Bad Hire?
(41:55) The Importance of Understanding the Heartbeat of the Business
(44:11) Key Metrics to Monitor in a Business
(47:25) The Role of Revenue Per Employee in Business Decision-Making
(49:47) What Does Tactical Shooting Mean to Ayman?
(53:54) Balance Various Aspects of Life as an Entrepreneur
(55:44) Setting Boundaries for a Better Work-Life Balance
(58:07) The Neglect of Health Among High-Earning CEOs
(59:54) The Emotional Impact of Selling a Company
(01:02:59) The Reality of Transitioning to a New Venture
(01:06:29) Perspectives on Wealth and Goals for Financial Independence
(01:09:39) The Journey Towards Finding Your True Identity and Passion

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