If you have friends and family that are willing to support you in the beginning of your journey that is amazing! But you cannot rely on that if you are going to build your brand in the real world. When I started I had a couple of friends support my business, but the reality was that that it was going to take more than just a couple of people to build a real business. On today's episode I go over the five main concepts you need to understand in order to build a brand beyond just a few of your friends.