By Eddie Lester
4.7
2020 ratings
The podcast currently has 140 episodes available.
Your first day as a personal trainer in a gym is a big moment, and it’s the perfect opportunity to set yourself up for success. In this episode, we’ll cover the three essential actions every new trainer should take on day one to build valuable relationships, understand the gym from a client’s perspective, and learn from the top trainers in the facility. From introducing yourself to key staff members—like the front desk team and membership sales associates—to experiencing the gym through the eyes of a new member, these steps will help you hit the ground running.
We’ll also dive into the importance of observing the gym’s most booked trainer, learning their sales techniques, and even booking a training session with the top membership sales associate to strengthen your referral network. Plus, we’ve included a bonus tip that could give you an extra edge in getting new clients early on. Whether you’re just starting out or getting familiar with a new gym, this episode will give you the tools you need to make your first day count.
Show links:
www.fitnessmentors.com/personal-trainer-certification/
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As a new personal trainer, it’s crucial to master the core skills that will set you up for success. In this episode, we break down the five must-have skills every trainer should focus on to build a thriving career.
From effective communication and technical knowledge to adaptability and business acumen, these skills will help you connect with clients, deliver top-notch training, and grow your brand. Tune in to discover how developing empathy and emotional intelligence can elevate your relationships with clients and why staying adaptable is the key to overcoming challenges in your fitness career.
Whether you're just starting or looking to refine your approach, this episode provides practical advice to help you succeed.
Show Links:
Program Design Specialist Course & Certification
Business and Sales for Personal Trainers Course & Certification
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Are you a personal trainer wondering if it's time to take the leap from employee to business owner? In this episode, we dive deep into what it takes to transition from working for someone else to opening your own gym. We’ll explore the key areas you need to consider, including financial development, personal growth, and essential business skillsets. This isn't just about drafting a business plan; it's about truly assessing your readiness for entrepreneurship.
We’ll help you answer critical questions like: Do you know the costs of running a gym? Are you prepared for the financial responsibility? Do you have the business savvy or the ability to hire professionals to manage the logistics? From understanding rent and equipment costs to gauging your personal drive and communication skills, this episode provides a roadmap for those considering making the leap into gym ownership. Whether you're aiming to open a niche studio or a small training facility, we’ll guide you through the tough questions that will determine your success.
Show Links:
www.fitnessmentors.com/business-and-sales-ceu-course/
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In this episode, we dive into the powerful strategy of joining online trainer directories to expand your client base. With the fitness industry increasingly moving online, personal trainers can no longer rely solely on traditional methods to attract clients. We’ll explore how these directories work, the benefits they offer, and how they can position you in front of a broader audience. Whether you’re just starting out or looking to grow your business, understanding the ins and outs of these platforms can give you a competitive edge.
We’ll also share tips on choosing the right directories that align with your niche, optimizing your profile to stand out, and leveraging client reviews to build credibility. By the end of this episode, you’ll have a clear understanding of how to use online trainer directories effectively to not only find more clients but also to build lasting relationships that drive long-term success in your fitness career.
Show Links:
www.fitnessmentors.com
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In this episode of the Certified Personal Trainer Podcast, we dive into the art and science of structuring the perfect client session. Whether you’re working with beginners or advanced athletes, knowing how to design a session that addresses every aspect of fitness is crucial for helping your clients achieve their goals. We’ll walk you through a step-by-step approach, starting with foam rolling and stretching tight or overactive muscles, activating weaker muscles, and preparing the body for the day’s workout.
You’ll learn how to create tailored movement prep routines that enhance mobility and set the stage for a productive strength and conditioning workout. Plus, we’ll discuss the importance of a proper cool down, including foam rolling and stretching to aid recovery and prevent injury. By the end of this episode, you’ll have a comprehensive framework to structure client sessions that are not only effective but also enjoyable, helping your clients stay motivated and see results. Whether you’re a seasoned trainer or just starting out, this episode is packed with practical tips and insights to elevate your training sessions.
Show Links:
Program Design Specialist Certification (25% off using code wow25)
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In this episode, we dive deep into the art of crafting compelling client testimonials and success stories, essential tools for any personal trainer looking to build trust and attract new clients. We begin by discussing the criteria for selecting the most impactful client success stories, emphasizing the importance of showcasing diverse achievements and experiences. Learn how to identify unique, transformative journeys that resonate with a broad audience and inspire potential clients to take the leap.
We then move on to the structure of a powerful testimonial, breaking it down into key elements: challenge, solution, and result. You'll get practical tips on guiding clients to share their stories concisely and authentically, along with a helpful template to ensure every testimonial hits the mark. From gathering authentic testimonials through surveys and interviews to presenting them across various media formats like written, video, and audio, we cover all bases. Finally, we'll explore strategies for leveraging testimonials in your marketing efforts, highlighting specific results and metrics to demonstrate credibility and keeping your content fresh and engaging.
Show Links:
Back to School Sale: Use Code WOW25
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This week on the CPT Podcast, host Eddie Lester delves into the impact of GLP1 receptor agonists (Ozempic) on the personal training industry. He explores how these medications, known for their significant weight loss benefits, are transforming the fitness landscape. With enhanced client results, a broader client base, and a holistic health approach, personal trainers are poised to see unprecedented success. Discover how GLP1 can motivate clients, improve retention rates, and open new opportunities for trainers to collaborate with healthcare providers, positioning themselves as comprehensive health professionals.
Join Eddie as he breaks down the science behind GLP1, explaining its mechanism of action and the sustainable weight loss it promotes. Learn how personal trainers can seamlessly integrate GLP1 into their programs, customizing training plans and providing essential education and support to their clients. Whether you're a trainer looking to enhance your practice or someone interested in the latest advancements in weight management, this episode offers valuable insights into the synergy between GLP1 and personal training, promising a healthier and more effective fitness journey.
Show Links:
Use code WOW25 for 25% off through July 31st!
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The Guide to Content Marketing for Personal Trainers
In this episode of the Certified Personal Trainer Podcast, we dive deep into the world of content marketing specifically tailored for personal trainers. Whether you're just starting out or looking to expand your client base, effective content marketing can be a game-changer for your business.
Join us as we cover:
Whether you're looking to establish your authority, grow your audience, or convert followers into clients, this episode provides practical insights and actionable tips to help you succeed in content marketing as a personal trainer. Tune in to elevate your marketing game and take your business to new heights!
Show links:
www.fitnessmentors.com
Use code WOW25 for 25% off all courses!
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Launching your own personal training business requires careful planning and attention to detail. In this episode, host Eddie Lester dives into the six most crucial checkpoints every aspiring personal trainer must address when starting their business.
From naming your business to setting up banking and accounting systems, each checkpoint plays a pivotal role in establishing a strong foundation for your business.
1. Name Your Business:
Discover the importance of choosing a compelling and memorable name for your personal training business. We'll discuss strategies for brainstorming creative names that resonate with your target audience and align with your brand identity.
2. Obtain Insurance:
Learn why obtaining insurance coverage is essential for protecting yourself, your clients, and your business. We'll explore different types of insurance policies, including liability insurance and professional indemnity insurance, and how to select the right coverage for your needs.
3. Choose Your Business Structure:
Understand the different business structures available for personal trainers, such as sole proprietorship, partnership, limited liability company (LLC), or corporation. We'll discuss the advantages and disadvantages of each structure and how to choose the best option for your business goals.
4. Register Your Business:
Explore the process of registering your personal training business with the appropriate government authorities. We'll walk you through the steps to obtain necessary licenses and permits and ensure compliance with local regulations.
5. Set Up Banking:
Learn how to set up business banking accounts to manage your finances effectively. We'll discuss the importance of separating personal and business finances, choosing the right bank, and selecting the appropriate accounts for your needs.
6. Establish Accounting Systems:
Discover the importance of establishing accounting systems to track your income, expenses, and taxes accurately. We'll discuss tools and software solutions for bookkeeping, invoicing, and tax preparation, as well as best practices for financial management.
Whether you're a newly certified personal trainer or an experienced fitness professional branching out on your own, this episode provides invaluable guidance to help you navigate the essential business checkpoints of starting a personal training business. Tune in and empower yourself with the knowledge and tools needed to turn your passion for fitness into a thriving business venture.
Show Links:
Trademark Search
Get Personal Trainer Insurance
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In this episode we delve into the art of closing sales as a personal trainer, unveiling powerful closing statements and techniques to increase your client conversion rate. Whether you're new to sales or a seasoned professional, mastering these closing strategies can take your personal training business to new heights.
Join Eddie Lester as he explores dynamic closing techniques tailored specifically for personal trainers:
Whether you prefer a direct, indirect, or assertive approach, this episode offers practical insights and actionable strategies to help you close more sales and grow your personal training business. Tune in and discover the power of closing sales statements in driving client conversions, boosting revenue, and achieving your business goals.
Show Links:
May Sale Code MAY25
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The podcast currently has 140 episodes available.
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