Are most of your clients only training 1–2 times per week? If so, you're making one of the biggest mistakes that’s quietly draining your revenue — and your clients’ results.

In this episode, we break down:
 ✅ Why low-frequency training hurts both your business and your clients
 ✅ The psychology behind why trainers don’t push for more sessions
 ✅ How to confidently sell 3–4 sessions per week without sounding pushy
 ✅ Strategies to transition clients from once-a-week to full programs
 ✅ How more sessions = more value, more results, and more income

Whether you're a new trainer or a seasoned pro, this shift in how you structure and sell your services could double your income and your client retention.

🔔 Subscribe for weekly tips on building a profitable, impactful fitness business.

🎓 Want to grow your client base and learn how to sell smarter? Check out our certifications and business tools at https://www.fitnessmentors.com

Support the show

The rise of AI in fitness is impossible to ignore — but is it a threat to personal trainers or the ultimate tool for growth?

In this episode, Eddie Lester (Founder of Fitness Mentors) dives deep into how artificial intelligence is reshaping the personal training industry. From ChatGPT-generated workout plans to wearable tech like WHOOP and Oura, the tools your clients use are getting smarter. So where does that leave you?

🔍 In this episode, you’ll learn:

• What AI is doing right now in fitness — and what’s coming next
• Why AI might outprogram you, but will never outcoach you
• How to use AI to create content, automate check-ins, and track client progress
• What skills you need to stay relevant and in demand as tech evolves
• Eddie’s bold predictions for the future of hybrid coaching (AI + human)

💡 If you're a coach, trainer, or online fitness entrepreneur wondering how to stay ahead of the curve, this episode is your blueprint. AI isn’t going away — but the trainers who learn to partner with it will lead the next generation of the industry.

👇 Drop your thoughts in the comments:
 Are you using AI in your fitness business yet? Love it? Hate it? Let’s talk about it.

🔗 Links + resources mentioned in the episode:
Blaze.ai

🧠 Want more episodes like this? Subscribe and hit the bell so you never miss a drop of high-impact coaching insight.

#AIForTrainers #PersonalTrainingPodcast #FitnessBusiness #FitnessMentors #OnlineTrainer #ArtificialIntelligence #ChatGPTFitness #HybridCoaching #FitTech #FutureOfFitness

Support the show

🎧 Avoid These 5 Common Mistakes New Trainers Make (Before They Cost You Clients and Cash)

If you're a new or soon-to-be certified personal trainer, this episode is your cheat sheet to avoiding the most common and costly mistakes that sabotage early success. Whether you're struggling with pricing, programming, marketing, or just feeling overwhelmed with where to start—this podcast will help you get on the right track fast.

Eddie Lester, Master Trainer and founder of Fitness Mentors, breaks down the 5 biggest mistakes new trainers make—and how to fix them using tools and strategies from the Fitness Mentors certification and business systems.

💥 Inside this episode:

• How to price your services with confidence—not fear
• Why “fancy” workouts drive clients away (and what to do instead)
• The legal protections every trainer needs (even if you’re online)
• Why marketing without a niche is killing your leads
• And why a certification alone isn’t enough to succeed in fitness today

You’ll walk away with practical, proven strategies to build a real business—not just a hobby. Plus, you’ll see exactly how Fitness Mentors helps new trainers go from certified to successful.

👉 Ready to become a confident, high-earning trainer?
 Visit https://www.fitnessmentors.com/personal-trainer-certification to learn more.

📌 Don’t forget to like, subscribe, and leave a review if this helped you!

#PersonalTrainer #FitnessMentors #NewTrainerTips #TrainerMistakes #FitnessBusiness #CertifiedTrainer #OnlinePersonalTraining #TrainerMarketing #FitnessCareer #FitnessMentorsPodcast

Support the show

Trying to grow your personal training business on social media? In this episode, we dive into how to use fitness trends on Instagram and TikTok to get real results—not just views.

We break down:

• Why trends matter for visibility 📈
• How to choose the right ones for your audience 🎯
• Ways to add value (so you don’t just chase clout) 💡
• What to avoid so you stay authentic ❌
• How to turn eyeballs into paying clients 💵

Whether you're just starting your fitness brand or looking to level up your content game, this episode gives you a strategy that’s smart, authentic, and actually works.

🎧 Listen in and learn how to grow your client base without selling your soul to the algorithm.

👉 Like, comment, and subscribe for more weekly tips to grow your personal training business.

Show notes: 

Certified Virtual Trainer Certification

Support the show

🎙️ 4 Mindset Shifts to Help You Close More Sales—Without Feeling Sleazy

🚫 Hate feeling pushy when selling your personal training services? You're not alone.

In this episode, we break down 4 powerful mindset shifts that will help you close more clients authentically—without ever feeling sleazy or salesy.

Whether you're a new trainer or a seasoned coach, these practical shifts will reframe the way you think about sales so you can confidently offer your services, grow your income, and actually enjoy the process.

🧠 What You'll Learn:

✅ Why selling is really just serving
✅ How to guide, not convince, your prospects
✅ Why confidence beats a “perfect pitch”
✅ How to handle objections without backing down

🔗 Show links: 

Business and Sales: The Guide to Success as a Personal Trainer Course

Certified Online Personal Trainer Certification

🔥 Ready to sell without the ick?
Tune in and learn how to show up with value, confidence, and a mindset that actually attracts clients.

👇 Drop a comment with your biggest struggle when it comes to selling—we’ll feature some in future episodes!

🔗 Listen on Spotify, Apple, and all podcast platforms
📲 Follow for more weekly episodes on growing your personal training business
📸 Follow us on Instagram: @fitnessmentors

Support the show

Ready to take your fitness business online and actually make money doing it? In this episode, we walk you through the step-by-step strategy for becoming a trusted, in-demand fitness influencer using the proven framework from the Fitness Influencer Certification.

🎯 What you’ll learn in this episode:
 01:00 – Intro: Why influencers win in 2025
 03:22 – The #1 thing most trainers are missing online
 06:15 – How to create a niche that attracts clients
 09:48 – The 3E Content Framework (Educate, Entertain, Empower)
 13:02 – Monetization strategies: coaching, products, affiliate income
 17:45 – Turning followers into paying clients
 20:00 – Final tips to grow faster with purpose

📚 Learn more about the Certified Online Personal Trainer Certification:
 👉 https://www.fitnessmentors.com/online-coaching-certification/

👍 Like, Subscribe, and Share this with a fellow trainer who’s ready to level up.

Support the show

If I had to start from scratch with no clients, no ads, and only a few hundred bucks — this is exactly how I’d get 5 paying clients in 7 days. No fluff. No theory. Just hustle, strategy, and systems that actually work.

In this episode, I break down 5 tactical, proven ways to get personal training clients using DMs, local marketing, referrals, free trials, and mini challenges — plus a full 7-day game plan you can copy and paste into your week.

This episode is for trainers who are ready to take action now.

🎯 DM Strategy That Gets Replies
 🎯 Referral Scripts That Bring Leads
 🎯 Guerrilla Marketing with Flyers
 🎯 A 5-Day Challenge to Warm Up Cold Leads
 🎯 In-Gym Hustles and Free Pop-Ups That Convert

👉 Stick around to the end for a full day-by-day playbook. Let’s get after it.

Show Links:

Business and Sales: The Guide to Success as a Personal Trainer

Support the show

In this episode, we sit down with Ryan Dunn to explore his inspiring transition from a stable government job to launching a successful career as a full-time personal trainer. Ryan shares how getting certified through Fitness Mentors gave him the foundation to start his own fitness business, and he opens up about the real-world challenges and rewards of going all-in on his passion. From getting his first clients to building lasting relationships and training strategies that work, Ryan delivers a wealth of insights for anyone considering making the leap from a 9–5 to doing what they love.

Perfect for: Aspiring personal trainers, career changers, and fitness professionals looking to grow.

Show links: 

Ryan's Preferred FM CPT Package

Instagram: @250n_fitness 

Facebook: https://www.facebook.com/share/16WroxjYBQ/?mibextid=wwXIfr

Support the show

Struggling with pricing your personal training services? You’re not alone! Many trainers fear charging too much or losing clients, but the secret to setting the right price isn’t just about numbers—it’s about psychology.

In this episode, we break down:
✅ Why clients buy (hint: it's not just about your sessions!)
✅ The power of anchoring and how it influences purchasing decisions
✅ How the Decoy Effect guides clients toward your best offer
✅ Using scarcity & urgency to create demand
✅ The art of price framing to make your services feel more affordable
✅ How to state your price with confidence (and stop underselling yourself!)

📢 Whether you're just starting out or looking to increase your rates without losing clients, this episode will equip you with proven pricing strategies used by top fitness professionals.

🔥 Don’t miss this deep dive into pricing psychology—tune in now and start charging what you’re worth!

Show Links:

Get Certified as a Personal Trainer

Business and Sales: The Guide to Success as a Personal Trainer 

Support the show

Feeling stuck in your personal training business? Whether your client list has plateaued, your motivation has dipped, or you’re struggling to bring in revenue, you’re not alone—and this episode is here to help.

Join host Eddie Lester as he tackles the signs of being in a rut and, more importantly, actionable strategies to break free. From reconnecting with your "why" to refreshing your marketing and setting new goals, this episode is packed with practical tips to reignite your passion and momentum.

He’ll also explore mindset shifts to embrace change, celebrate small wins, and keep you moving forward. By the end of this episode, you’ll feel empowered to tackle challenges head-on and take your business to the next level.

Tune in and start making the changes your business needs today!

📌 Key Takeaways:

• How to recognize the signs of a business rut.
• Practical steps to refresh your strategy and regain momentum.
• Mindset shifts to sustain long-term growth and inspiration.

Don’t miss this game-changing episode!

Show Links:
Fitness Mentors CEU Courses (25% Off)
Fitness Mentors CPT Certification (25% Off)

Support the show