False or deceptive advertising costs American consumer billions of dollars a year. Companies big and small now use blatant lies, clever wording, and fine print to confuse or mislead us.

Truth in Advertising (TINA.org), a consumer advocacy group based in Connecticut, points the finger at bad actors and calls them out for their deception. It also works to empower people to protect themselves against false advertising and deceptive marketing.

In this episode, we’ll explore some of the tricks advertisers use to fool us, explain why some big-name celebrities are on the group’s Wall of Shame, and provide tips on how to spot misleading ads.

Special Guest: Bonnie Patten, Executive Director, Truth in Advertising (TINA.org)

Additional Resource:

Think You’re Getting a Deal? 30 Tricks Sellers Use to Make You Pay Up and Pay Too Much