Is Pilates blowing up for no good reason—or is this your golden chance to build in the Pilates boom?

Because here’s the truth: Whether your studio’s tucked away in the suburbs or you’re already running multiple locations, this new wave of mindful, community-focused training is transforming the fitness industry, and there’s a savvy way to capitalise on it.

In this episode, we’re tackling the rise of Pilates, the pitfalls of cheap intros, and how clever studio owners are leveraging structure, systems and collaboration to thrive (without losing their sanity).

Here’s what we’re covering:

-The truth about Pilates: Just trending … or here to stay?

-How studios are cashing in on #1 search demand without racing to the bottom

-Why “cheap, shallow nets” attract the wrong crowd (and tank your revenue)

-How to turn community vibes into real, long-term profits

-The role of mentorship, and why it’s vital if you want to expand

-Scaling up without chaos: Key systems, roles and delegation

-The family factor: Finding real freedom to be with those who matter

-Why “playing nice” with ClassPass can backfire—and how to negotiate differently

-How to create membership offers that outperform class packs

… and a whole lot more

⏳ [00:00] Welcome & Backstory: Why These Owners Nearly Gave Up

⏳ [07:00] 200 Sales in 60 Days: The Jaw-Dropping Turnaround

⏳ [14:00] Abandoning the “Cheap Intro” Mentality

⏳ [21:00] The 6k to 11k Weekly Leap

⏳ [28:00] Why Mentorship and Systems Matter

⏳ [35:00] Community vs. Chaos: Building an Unstoppable Culture

⏳ [42:00] Looking Ahead: Scaling Up, Paying Themselves and Beyond

Hope you enjoy!

Want free resources?

DM over on IG @hey.doza with ‘books’ for my personal recommendations or ‘non-negotiables’.

https://www.youtube.com/@GeronimoUnfiltered

WANT MORE:

To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3-Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow.

Book in yours: https://link.wingmancrm.com/widget/bookings/geronimo-3-step-action-plan

Connect with us:

Geronimo: https://www.instagram.com/thegeronimoacademy

Doza: https://www.instagram.com/hey.doza