How do you master the sales conversation in a non-salesy way?

Nancy Ganzekaufer is a Business Coach for Interior Design Professionals and Internet Based Entrepreneurs. She is also a National Board member of the Interior Design Society (IDS) and the Current and Founding President of the IDS Virtual Chapter.

Through her work, Nancy empowers creative entrepreneurs to build the life and business they have always wanted. As a mom of three young adults and a successful business owner, Nancy understands the unique challenges entrepreneurs face when pursuing their dreams of growing a profitable business. She leads by example through her hard work, encouragement, and most of all, her no-BS leadership style.

In today’s conversation, Nancy shares her entrepreneurial path to becoming a business coach, the skills she learned along the way, and unpacks two very valuable resources she now uses with clients – her Profit Puzzle and the Desire Sales Formula. Follow along as we review each component and explore branding, product offering, pricing, marketing, and effective sales techniques for non-salesy people. As a bonus, we role-play a client discovery session where Nancy clarifies the client need and gracefully guides the conversation to the next step in her sales process, while handling a few common industry objections.   

Direct and dynamic, Nancy will give you practical, ready to apply tools for knowing your value and growing your business with confidence and ease.  

Key Takeaways

1. When creating your professional title – use something that people at least have a basis of knowledge for.
2. When it comes to marketing, niche is rich and broad is broke.
3. Know your value. Own your value.
4. Say yes and keep going.
5. One of the biggest mistakes people make in sales is that they talk too much. Ask a question and really listen to what they have to say.
6. Don’t institute policies and strategies in your business that you wouldn’t like if you were the customer or prospect.
7. Entrepreneurs often either have too many services to offer, or too few. In most cases, Nancy recommends offering 3 levels of service.

Episode Show Notes: https://leadersoftransformation.com/podcast/business/201-nancy-ganzekaufer 

Check out our complete library of episodes and other leadership resources here: https://leadersoftransformation.com

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