Today we have Sydney Bradley, a reporter from Business Insider joining us on the podcast today. Sydney reports and writes about Instagram, TikTok, and YouTube + how influencers and brands use these platforms.

Sydney shares how she started her career in PR, tips on sending follow up emails, and what trends she's seeing in the influencer industry.

The first 2021 Influencer Trends/Platforms to Watch is Clubhouse.

Clubhouse creates a place where people can meet up to host, listen, and join conversations within the app’s community. Clubhouse is: an invite-only voice chatting app.

Another influencer trend to watch in 2021 is short-form video content –TikTok & Reels. Both brands and influencers are focusing their attention to short-form video content.

And the third influencer industry trend we discuss is the rise of nano and microinfluencers.

Tune in to hear our in-depth conversation about these three trends!

You can follow Sydney on Twitter.

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