I'm not sure 2021 has been the year everyone hoped it would be.

In the wake of the C-Word in 2020, many of us were hoping for a calmer 2021, perhaps a sense of things "getting back to normal". Oh, how NOT normal 2021 has turned out to be. 

On a personal note, 2021 has been a year of work. 

The set up and scale of my group coaching program Launchpad has been a full time job since its foundation round in December 2021. It hasn't been an 'easy' year, but I'm not sure that the process of creating something great - something you're truly, deeply proud of - ever is. 

In some ways, it reminds me of the year prior to the launch of my first flagship social media course, Hashtags Aren't the Answer. Switching business models. Learning to do something from scratch. Doing the up front work to create something leveraged.

There's set up involved in that, and just like in 2018 it consumed much of my attention this year. 

And, just like in 2019, at the end tail end of it I've fallen pregnant! 

That seems to have been my business journey to date. 

A big hallmark business year.. followed by a big hallmark 'motherhood' year. 

Business. Then baby. Business. Then baby. 

The magical thing is that the way that I have SET my business is up accommodates beautifully the baby part. I couldn't imagine a service based business with a full client load with a little one. Is Launchpad a service business? Yes, but it's leveraged, systemised and streamlined to the hilt. That, I made sure of in 2021. 

And that's okay. 

As this year - one that felt long and short all at once - draws to a close, I want to reflect on some of the things I have learnt this year. Some of these are related to courses and online business, some moreso life lessons.

Let's go!

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