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What happens when pricing becomes the number two priority for operators, yet ADR is flat, demand is weakening, and most teams still do not have a real revenue management routine?

In this episode of Get Paid For Your Pad, Kaye Putnam (Head of Marketing at Freewyld and Freewyld Foundry) and Jasper Ribbers unpack the newest KeyData trends report and reveal why most operators think they are performing well while still missing 20 to 30 percent in revenue. They break down why pricing tools alone are not enough, how operators get stuck in reactive tasks, and why expert revenue management is creating double digit gains even in down markets.

Whether you operate 5 listings or 500, this episode gives you a clear understanding of why ADR is flat, how Airbnb suspensions are changing distribution strategies, and what mid sized operators are doing to prepare for 2026. Jasper and Kaye also discuss the impact of the upcoming World Cup, the rise in OTA diversification, and why pacing control is one of the most important skills in revenue management today.

You will discover:

• Why ADR is flat nationally and why real ADR is declining with inflation

• How operators think they are optimized while missing major revenue opportunities

• Why most pricing tool usage is reactive instead of strategic

• How daily, weekly, and monthly pricing routines improve decision making

• Why only a small percentage of operators understand pacing and its impact

• How expert revenue managers unlock 15 to 25 percent gains in flat markets

Jasper and Kaye also share what they see behind the scenes with mid sized operators, why many teams are stuck solving urgent issues instead of focusing on pricing, and how Airbnb suspensions and rating pressure are accelerating OTA diversification. They explain why the 2026 World Cup could create major demand spikes, what the December 5 team draw means for operators, and how to prepare for sudden changes in your market.

💡 Topics Covered:

• KeyData 2026 trends, ADR analysis, and demand shifts

• Pricing strategy, pacing, and revenue management routines

• Airbnb suspensions, rating pressure, and OTA diversification

• Direct booking trends, stay length, and conversion behavior

• Mid sized operator growth opportunities and industry optimism

• World Cup 2026 demand forecasting and market preparation

🔗 Relevant Links:

Learn more about Freewyld Foundry → https://www.freewyldfoundry.com

Follow Jasper Ribbers → https://www.linkedin.com/in/jasperribbers

Follow Kaye Putnam → https://www.linkedin.com/in/kayeputnam

Follow Freewyld Foundry → https://www.linkedin.com/company/freewyldfoundry

Keywords:

airbnb, adr, pricing strategy, revenue management, short term rentals, OTA strategy, pacing, demand trends, STR industry, Freewyld, Freewyld Foundry, property management, direct bookings, booking conversion, STR growth, world cup 2026, keydata report, portfolio performance, STR operators, pricing tools, vacation rentals

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