When Caitlin and Holly joined forces to get more underrepresented voices heard in the media, magic happened for their business and their clients' businesses. Unlike typical public relations firms, Full Swing PR is focused on getting you headlines that will actually help you achieve your business goals. On today's episode they share everything you want to know about PR as well as how they've scaled their business so quickly.

Chapters

00:29 - Introduction

01:33 - Leading with your values

06:12 - Storytelling, marketing, and media

08:22 - When and why to hire a publicist

14:16 - The best types of publicity

18:14 - Leveraging your personal brand

25:43 - Scaling quickly as a service provider

30:11 - Sustaining versus scaling goals

To learn more about Full Swing PR, visit https://www.fullswingpr.com

Be sure to follow Full Swing PR on Instagram at instagram.com/fullswingpr

If you have additional questions that we didn't answer, head on over to YouTube at https://youtu.be/1f1MTDc3leQ and leave a comment below today's video and we'll respond there.

Not yet ready for PR but need to have a solid offer, marketing, and sales strategy in place to grow your service-based business? The next cohort of Growth Accelerator begins this fall. Learn more and sign up at http://www.heatherjoyhubbard.com/growthaccelerator

Want insider access and perks? Join my newsletter to unlock free bonuses and special announcements. Sign up at http://www.heatherjoyhubbard.com/subscribe

Follow me on on Instagram at https://www.instagram.com/heatherjoyhubbard

For the video interview of this episode and to keep the conversation going in the comments, visit https://www.HustleAndFlowPodcast.com