#207 Authentic Personal Branding: Empowering Finance Professionals to Lead with Confidence with Susana Serrano-Davey

Cultivating a strong personal brand is essential for finance leaders seeking to maximize their impact and fulfilment in the workplace. In this insightful discussion, GrowCFO Mentor Susana Serrano-Davey shares her expertise on how finance professionals can unlock greater confidence and career satisfaction by embracing their authentic selves.

Susana emphasizes that personal branding is not about creating a facade, but rather about uncovering and communicating one's unique strengths, motivations, and qualities. The key highlights of this session include strategies for self-discovery, effective personal brand communication, and aligning professional choices with one's true passions and superpowers.

Key topics covered: 

The importance of self-reflection to understand your superpowers and what truly inspires you, rather than just chasing prestigious job titles.

Strategies for effectively communicating your personal brand, such as providing specific, substance-backed examples rather than broad statements.

The role of appropriate attire in enhancing your confidence and professional presence.

Balancing your strengths and weaknesses, and acknowledging both to build trust and credibility.

The value of preparation and authenticity when presenting yourself, whether in interviews or other professional settings.

https://www.youtube.com/watch?v=ntKdF6OrDtU

Links

Susana Serrano-Davey on LinkedIn

Kevin Appleby on LinkedIn

GrowCFO Mentoring

Timestamps

0:02:37 - Susana explains the importance of discovering your authentic self and aligning your personal brand with your true motivations and strengths.

0:07:04 - Discussion on the value of understanding and leveraging your unique strengths and superpowers.

0:12:55 - Susana shares her personal experience of feeling trapped in a role that didn't align with her free-spirited nature.

0:19:07 - Emphasis on effectively communicating your personal brand through specific, evidence-backed examples.

0:26:49 - The role of appropriate attire in enhancing confidence and professional presence.

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