Hi guys, and welcome back to the Healthpreneur Podcast! Today, we’re doing another Client Deep Dive with our close friend and client Kate Vidulich. She started out by selling eBooks and doing third-party affiliate sales, then she did one-on-one trainings, and now she’s almost exclusively online.

Her biggest struggle right now is maintaining the mindset for the long game. Sound familiar? So many of us hesitate when it comes to making investments now that we won’t immediately benefit from until later. But with a growing business comes growing expenses. It’s inevitable.

These episodes are to show you real-life issues that other entrepreneurs in our space are going through. My hope is that, by working through their issues on the show, you benefit, too! So, tune in and look for nuggets of wisdom that you can apply in your business today.

In this episode, Kate and I discuss:

• The mindset for the long game.
• Being ok with “no” and being selective.
• The products she sold then and now.
• Reinventing yourself and your positioning.
• Testing audiences and getting data with your Perfect Client Pipeline.
• Growing your income by growing your expenses and mitigating risk.

2:30 – 8:00 - Introducing Kate and her business

8:00 – 11:00 - Transitioning from small sales to big impact

11:00 – 20:30 - Learning how think and strategize for the long-term

20:30 – 25:00 - Scaling slowly and intelligently

25:00 – 28:30 - The inevitability of growing expenses and knowing what you want

28:30 – 34:00 - Business as cyclical and the power of mindset