LinkedIn isn't just for job updates and stuffy corporate announcements. Deborrah Ashley, known as the LinkedIn Blackbelt, has been helping entrepreneurs, professionals, and subject matter experts leverage LinkedIn for more authority, leads, and B2B clients for years. In fact, I hired her as a coach for my 2020 mastermind experience. Today she's joining me to share her best practices for using LinkedIn.

Chapters

00:29 - Snail mail alert!

01:14 - Meet Deborrah Ashley

2:35 - Who LinkedIn is best for and how it's changed

05:55 - Utilizing LinkedIn based on your specific goals

11:00 - Moving from thought leadership to B2B sales

14:20 - When to use messaging and someone's email

20:28 - Leveraging the algorithm for more reach

26:04 - The 4 types of content you need to be posting

28:24 - Lead generation tips and tricks

30:50 - The Authority Kit & coaching with Deborrah Ashley

To grab a copy of the Authority Kit, go to http://www.TheAuthorityKit.com

Connect with Deborrah Ashely on LinkedIn at https://www.linkedin.com/in/thelinkedblackbelt/

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