Along with his 3 best friends and co-founders, they left the financial industry to pursue a problem they all had: terrible underwear. From underwear, socks, t-shirts and soap their mission is to provide men with quality essentials men need, without the BS they don't.

Anthony Ciavirella is the co-founder at Manmade, the most comfortable boxer brief ever.

In This Conversation We Discuss: 

• [00:00] Intro
• [01:08] Why Anthony decide to create a boxers company
• [02:37] How the co-founders decided on a business idea
• [06:03] From idea to a product in 10 months
• [09:37] Manmade’s go-to-market strategy
• [12:33] Sponsor: Electric Eye electriceye.io/connect
• [13:29] Sponsor: JSON-LD for SEO jsonld.app
• [14:44] Sponsor: Wayflyer wayflyer.com/ecomm/honest
• [15:47] Mistakes Anthony wants you to avoid
• [17:47] Overcoming that fear of failure
• [19:29] Launching a brand bootstrapped
• [21:39] Anthony’s framework for manifesting goals
• [23:27] Where to find Manmade boxers

Resources:

• Subscribe to Honest Ecommerce on Youtube
• The boxer brief that delivers more crotch area comfort manmadebrand.com
• Connect with Anthony linkedin.com/in/anthony-ciavirella-a6621835
• Take the first step towards Shopify success electriceye.io/connect
• Get your free structured data audit for your store jsonld.app
• Funding a better way wayflyer.com/ecomm/honest

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