Ruari Fairbairns is an entrepreneur, TEDx speaker, and the co-founder of One Year No Beer, a global platform designed to challenge society's perceptions about alcohol and its impact on health, productivity, and relationships. 

With a successful career in oil brokering, Ruari's personal journey to overcome his struggle with alcohol has inspired a movement that helps others redefine their relationship with drinking.

In this episode, we explore the deep-rooted influence of alcohol in society, from advertising and social norms to historical practices, and how these factors integrate alcohol into our daily lives. 

Ruari offers insights into his journey of breaking free from alcohol, emphasising the benefits on mental clarity, physical health, and personal success. We also dive into One Year No Beer's methods to help individuals manage or quit alcohol.

If this video changed your perception of alcohol, please let me know in the comments!


Ruari’s LinkedIn: Ruari Fairbairns

My Socials:

Instagram: Darrenlee.ks
LinkedIn: Darren Lee
Twitter: Darren_ks


(00:00) Preview and Introduction
(01:20) Why Is Quitting Alcohol Difficult For Most?
(06:57) The Societal Pressures of Alcohol 
(12:54) How To Say No To Alcohol
(16:28) How Alcohol Ads Manipulate Us
(20:30) The Dark Side of The Alcohol Industry
(25:16) The Reality of Drinking In Your 20s 
(32:15) What is “Complete Control” 
(36:08) Impact of Alcohol on Personal and Professional Life
(43:15) Alcohol Quitting: Slow Progress, High Impact
(48:47) Finding Purpose After Quitting
(51:48) Occasional Drinking is Killing You Slowly
(57:23) Using Psychedelics to Quit Alcohol?
(01:03:53) The Benefits of The Carnivore Diet
(01:06:35) Ruari’s Nutrition and Supplement Stack 

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