Jordan Platten is an entrepreneur and founder of Affluent.co, Affluent.Academy & LearnAds.io, a multi-service digital marketing agency and e-learning business. With a specialisation in social media advertising, Jordan has generated millions in revenue for companies around the globe.

This episode dives into what makes a coaching business thrive, delivering client satisfaction, client acquisition strategies and how adapting to forthcoming UK legislation is crucial for online businesses. Jordan also shares his personal evolution from chasing financial success to pursuing meaningful goals, highlighting the significance of authenticity in content creation and the power of masterminds in accelerating entrepreneurial growth.

We'll get into the nuances of building a resilient brand through authentic content and strategic networking, so make sure you watch till the end. 

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Connect with Jordan
LinkedIn: Jordan Platten
YouTube: @JordanPlatten

My Socials:
Instagram: Darrenlee.ks
LinkedIn: Darren Lee
Twitter: Darren_ks


(00:00) Preview and Intro
(00:39) Authenticity and No BS Approach in Business
(05:51) Legislation for Online Businesses?
(08:42) Transitioning from Agency to Coaching Business
(11:27) The Economics of Running an Agency
(15:46) Biggest Changes in the Agency Space
(18:47) How To Sell to Jordan Platten
(21:16) Decoding the Emotional State of Change
(26:06) Finding Purpose Beyond Money
(32:03) Shifting Goals and Values Over Time
(39:07) Content Creation and its Impact on Audience
(45:54) Using Content To Scale Your Business
(52:57) Why You Should Join A Mastermind
(01:02:28) The ROI on joining Masterminds

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