Like many who work in the fitness industry Kirsten King didn't start there; she initially worked in marketing for a decade before founding Fluidform Pilates in 2012, which gave her the perfect understanding to develop the brand and business. In early 2019 Kirsten launched Fluidform at Home, an online subscription-based Pilates program which boasts subscribers from all over the world. I talk to Kirsten about how Fluidform was perfectly positioned to deal with the increase in online subscriptions when the business experienced huge growth during a time when most people were at home, and how combining highly personalised programming with in-depth technical knowledge has played such a huge role in the success of the Fluidform brand.

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