This episode was repurposed from an episode Sam Kuehnle (VP of Demand Gen) recorded for the Mastering B2B Marketing podcast. He discussed common challenges he notices when working with B2B SaaS companies and how to fix them as well as the importance of customer research in determining how your market likes consuming information. He shared insights on content mediums and topics as well as lead gen vs. demand gen and how we differentiate the two at Refine Labs.