It’s another great day on the Healthpreneur podcast! Welcome to the show. Today, we’re doing another client deep-dive with one of our Health Business Accelerator clients. Tara Mazanec is a personal trainier holistic health counselor, and yoga instructor. She loves helping women in executive positions improve their health and vitality. 

She’s been doing this for 16 years, but has mostly worked with clients one-on-one. Now, she’s ready to take her business online to get her time and freedom back. In this episode, we polish up the language in her webinar so her offer and ideal client are crystal clear.

To do this, we had to go deep into where her clients are feeling pain. We had to touch on that pain and frame our offer as the solution. Once that’s done, the webinar becomes so much easier to create. Tune in to hear how we break down the structure of our offer, title, and perfect client. Chances are, you can always improve upon the way you frame your offer, too!

In this episode, Tara and I discuss:

• Improving her webinars and slides.
• Identifying her perfect client.
• Her focus on performance.
• Tapping into people’s simmering discontentment.
• Embedding the benefit and power word in the title.
• Tackling the how to create the proprietary process.

1:30 – 5:00 - Introducing Tara and her webinar slide-deck

5:00 – 9:00 - Tara’s background and ideal clients

9:00 – 15:00 - Stepping into the prospect’s life and meeting them where they are

15:00 – 20:00 - Tara’s proprietary process and product name

20:00 – 24:00 - Getting clear on the offer and framing

24:00 – 28:30 - How polishing language makes the rest of the webinar easy