My friend, Brian Javelin from My Online Toolbox, joins me today and we’re going to be getting into “Marketing 101” for roofing contractors. We’ll drill down into how to get the best leads of all: the qualified leads. You’ll hear about how to bring qualified visitors to your website and learn how to convert them to prospects. This really is a simple plan for getting more quality leads and you’re not going to want to miss this!

What you’ll hear in this episode:

• Brian’s philosophy is a unique blend of basic marketing principles that are leveraged within the various available technologies.
• Brian explains how he helps contractors build a brand with the target of getting sustainable, long-term quality leads over a period of time.
• The current environment has forced every business owner to rethink how they’re doing things.
• There are many things that you can do for FREE towards your 2021 vision.
• Even if you’re currently in a strong position, now is not the time to let your guard down.
• Brian shares lots of insight and tips into what makes a good website.
• Two reasons why a search engine might block your website.
• Why your content and “About” page is so important.
• Brian provides this website as a real-life example of how one roofer went from having no online presence and nearly no business a couple of years ago, to having an abundance of work coming his way now. Listen in as Brian walks you through the website!
• Strategies to consistently get more quality leads through search engine optimization.
• Your website designer must be educated enough in your industry to be familiar with your images and material that they are uploading for you.
• Never underestimate the power of reviews! Here’s how to get them, and some techniques for handling the less-than-stellar ones.
• The one thing that roofing contractors tend to miss when it comes to marketing.
• Don’t forget to check out my video lesson and Brian’s video lesson in the Contractor Success Academy, from Marc Levesque of Webrunner Media! And don’t forget to check out Marc’s past guest interviews on The Roofer Show HERE, HERE, and HERE.

Connect with Brian!

My Online Toolbox

My Online Toolbox on Facebook

My Online Toolbox on YouTube

Brian’s LinkedIn

Brian’s FREE Online Education Series!

If you fill out Brian’s Contact Form for the Basic Online Class, be sure to mention that you heard about it on The Roofer Show Podcast!

Resources:

Dave’s Video Lesson from the Contractor Success Academy

Brian’s Video Lesson from The Contractor Success Academy

Check Out My NEW Website: The Roofer Coach

Download My FREE 1-Page Business Plan

Text Me @ (510) 612-1450 - Say Hi!

I would love to hear your feedback, pros & cons!

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