Winter Pinterest trends is the topic of today’s discussion – using trends data to choose the right winter keywords. Let’s dig in!

When it comes to Pinterest marketing, one of the most important things you can do is to use the right Pinterest keywords. Keywords are like everything else on Pinterest – some are evergreen and some are seasonal. In today’s episode, I’m going to share what keywords you should be using this winter based on the current winter Pinterest trends data.

But first, if you are reading this in real-time, it’s Challenge Week here at Simple Pin. We are running a Fresh Start in 2021 Pinterest Challenge this week to help you create your Pinterest marketing plan for this year. 

We will cover the topics of Pinterest images, Pinterest analytics, Pinterest keywords, and more to help you kick 2021 off to a rocking start. At the time this podcast episode goes live, we’ll be halfway through the Challenge, but it’s not too late to join us. We’re also giving away some really cool stuff! 

Head on over to Simple Pin to join the Pinterest Challenge, or sign up for the waitlist and join us in April for round two.

We launched a Pinterest Keyword Guide late last year to help you with keywords all year. If you don’t have yours yet, be sure to go grab it now.

 

Why Do We Need Keywords on Pinterest?

Before we discuss which keywords you should be using on Pinterest this winter, we have to start at the beginning with the question, why do we even need Pinterest keywords?

In 2014, Pinterest switched from a chronological feed (where you saw everything the people you follow posted in chronological order) to what’s called a smart feed. And while it had everyone up in arms for a while, it was the right decision.

Pinterest was trying to deliver the content that the pinner desired. It resulted in a home feed that was smart — one that took into consideration what the pinner was searching for, the pins they had saved to their boards, the Pinterest boards they had created, and their projected interests based on that information.  

Over the past six years, Pinterest has continued to update the smart feed algorithm to include story pins, video pins, and interests. They know your pinning habits and serve up your content accordingly. 

Seasonal Trends on Pinterest

I’ve spoken before about seasonality on Pinterest. As a Pinterest marketer, it is something you must understand. Pinners use Pinterest in distinct ways based on the season. season. If you want your seasonal content to be shown to them, you have to use the right keywords. 

The Pinterest user searches for terms like fall, spring, winter, and summer when they perform keyword searches on the platform, especially when it comes to the following niches:

* fashion

* crafts

* decorating

* recipes

If you have older pins that you could add some seasonal keywords to,