Networking is thrown around a lot in the freelance world. But how important is it really?

The truth is, if you want more fashion freelance clients, it's ultimately a relationship game.  And that is exactly how Ana Guerrero quickly got 3 new clients. They were all from industry connections, specifically from other freelancers she had built relationships with. In this episode, Ana shares how she refined her niche, transitioned from hourly to project-based pricing, and found more clients. She has done all of this, and we talk about the strategy behind it.

If you want to get more clients, learn strategies for effective networking, and the importance of customer research, hit play now!

About Ana:
After earning her Bachelor's Degree in Fine Art (not Fashion! LOL) from the University of California Santa Cruz, Ana started taking fashion classes at various community colleges. She landed a design internship for a contemporary women's clothing brand in 2010, which marked the beginning of her journey in the fashion industry. In 2019, she launched her freelance patternmaking business, Stitches and Sketches Patternmaking, which has been thriving ever since. When she's not working, she enjoys attending concerts, dyeing her hair fun colors, and cuddling with her cats.

Connect with Ana:
Email at: [email protected]
Follow on Instagram
Connect on Linkedin

Resources:
197: How to Sell Yourself As A Freelance Fashion Designer (without feeling gross)

🎟️ Register for my training on July 24th: The Secret to Remote Clients and a Steady Paycheck in Fashion — now updated for 2025!
Sign up  at www.sewheidi.com/live