If you've ever heard the story about how the famous Wall Drug got started, you know that business success can be as simple as delivering ice water to thirsty people. This simple concept applies to every single one of our businesses: find the pain point and deliver the solution with a spirit of service and with no expectations! - Survey your audience regularly. - Spend time truly tuning into what is said within groups focusing on your niche. - Utilize social media polls. - Get on the phone. - Think as simply as possible. - Get quiet.