In this episode, Lauren sits down with industry veteran Marty Ropp to cut through the noise on genomics and what it actually means for cattle producers. Marty shares how genomic tools have finally caught up to the promises made 20 years ago, why he believes their biggest value is on the cost-reduction side, and how precision mating and DNA-informed cow selection can quietly add up to serious long-term profit. From seedstock expectations to commercial heifer selection to system-specific genomic tools, this conversation is a straight-shot look at where genomics fits in a practical ranch business and what happens to those who ignore it.

Links

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Takeaways
• Genomics is not just a buzzword; it is now a mature, science-based tool that meaningfully improves genetic decisions.
• The biggest value of genomics is in reducing costs, especially through maternal, fertility, and longevity traits that are hard to measure.
• Traditional tools work well for growth and carcass traits, but genomics shines where traits are “lowly heritable” in the old system.
• Genomics acts like a risk-management guardrail, keeping operations out of the ditch and speeding up improvement.
• ROI is slower and longer-term on the cow side, which makes it harder to market but more powerful economically.
• Commercial herds should prioritize testing young and replacement females, not just bulls.
• Seedstock producers who aren’t genomically testing all bulls and potential replacements are already behind.
• Precision mating tools use genomics to avoid “wasted matings” and predict when that dream mating will actually produce a dud.
• System-specific genomic indexes (for Wagyu programs, conventional grids, etc.) help align genetics to real-world profit targets.
• Marty believes producers who lean into precision and genomics will drive the industry in 10–20 years, while resisters risk getting left behind like parts of the old swine genetics business.

Chapters
00:00 From Swine to Beef: Marty’s Path Into the Genetics World
02:25 What Genomics Really Is — And Why It’s the Final Answer, Not the Sales Pitch
05:24 Why the Biggest Genomic Payoff Is on Cost Reduction and Maternal Traits
09:31 Precision, Not Hype: How Systems and Genomics Fit Together From Birth to Harvest
13:48 Bulls vs. Cows: Where to Start Testing and Why Females Matter More Than You Think
16:41 The Next 5–15 Years: Precision Mating, Sorting, and System-Specific Genomic Tools
21:24 Lessons from the Swine Industry and Marty’s Warning for Beef Genetics
22:35 Final Advice: Invest in Genomics, Then Actually Use the Data

genomics, cattle genetics, precision mating, maternal traits, cow longevity, reproductive efficiency, cost reduction, seedstock strategy, commercial cow-calf, precision agriculture, DNA testing, heifer selection, feeder cattle value, carcass traits, beef industry technology