Michael Kuech Michael is half of the powerhouse team behind Your Super, one of the biggest superfood brands in the U.S. and Europe. 

In just over 8 years, Your Super transformed from zero to hero, with a whopping $200 million in revenue and a successful exit in October 2022. But this wasn't an ordinary business venture. 

This was personal. Michael's cancer diagnosis at age 24 inspired him to consider the power of food as medicine. 

After his recovery, he started experimenting with superfood mixes to boost his immunity and, with the help of his partner and now wife, Kristel de Groot, they created Your Super. 

From humble beginnings in Amsterdam, Michael led the company as CEO to quickly spread across six continents, 60+ countries and was named the fastest-growing Food & Beverage company in 2021 by Inc. Magazine. 

With headquarters in the U.S., Your Super has helped millions of people to change their lifestyles and feel better with the power of plants. Formerly employed by big names like Accenture and Deutsche Bank, Michael is today a sought-after industry leader, CEO, speaker, author, and e-commerce expert and is regularly featured in Forbes, TED, Inc., Cheddar TV, Good Day L.A., and The Doctors. 

Kristel and Michael recently published their newest book Your Super Life, and you can keep up with them on the top-ranking Your Super Life Podcast, their site kristelandmichael.com, and on social @kristelandmichael.

In This Conversation We Discuss: 

• [00:00] Intro
• [00:53] What are Your Super’s products?
• [01:31] Why Your Super is personal for Michael
• [04:17] Personal solution to business potential
• [05:50] Michael’s advice to someone scared to start 
• [06:38] How Your Super got its first customers
• [08:06] Feedback becoming a crucial factor for Your Super
• [10:42] The importance of emotional connection
• [12:17] Focus on simplicity and what you’re good at
• [13:26] Sponsor: Electric Eye electriceye.io/connect
• [14:22] Sponsor: JSON-LD For SEO jsonld.app
• [15:40] Sponsor: Retention.com retention.com/honest
• [16:31] Max out your working channels before expanding
• [18:17] The channels that Your Super was focused on
• [19:35] Michael’s book: Your Super Life
• [20:49] Find your passion, build your business around it

Resources:

• Subscribe to Honest Ecommerce on Youtube
• Get the Your Super Life book at your favorite book store: Barnes & Noble, Booksamllion, Target, Amazon, Walmart, etc 
• Follow them on IG on @kristelandmichael and @yoursuperfoods
• Learn more on kristelandmichael.com and yoursuper.com
• Schedule an intro call with one of our experts electriceye.io/connect
• Get your free structured data audit for your store jsonld.app
• Book your demo today and get 20% off the annual commitment fee retention.com/honest

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