Google uses an algorithm to penalize websites that do not follow their Quality Guidelines. This is how Google improves search results for its users. Each instance when a website does not meet the quality guidelines, it's "penalized" by Google's algorithm and rankings decline.

IN THIS EPISODE ...
[00:44] Google Myth: The Ranking Algorithm
[01:30] The Google ‘Spam Team’ 
[03:10] Don't buy links for SEO
[06:43] "Spamming" leads to penalties
[07:29] Semrush identifies potential penalties
[10:04] Tips to avoiding penalties
Topics discussed: Google Myths, Google penalties, how websites can be penalized, dangers of buying website links, Semrush. 

MEREDITH'S HUSBAND SAYS …
"Recovering from a single Google penalty  can be very costly."
“A good foundation of purpose will be the best secret to your website’s success.”

MENTIONED IN THIS EPISODE...

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Meredith's Husband
https://www.meredithshusband.com