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Jodie Cook is a bestselling author, entrepreneur, and one of the clearest thinkers on how to actually build a life you’re proud of. In this episode, she breaks down how to structure your day, build systems that free you up, and grow a meaningful business that doesn’t burn you out.

We cover her principles for daily productivity, her exit from the agency she founded, how to write like a machine, and why consistency wins in everything from content to competition.

If you’re a creator, founder, or operator looking for clarity, systems, and energy — this episode delivers.

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Timestamps:

03:02 – 9 productivity principles for better days

06:15 – What changes after you sell your business

10:47 – How Jodie organizes her goals, calendar, and time

14:23 – The secret to content consistency without burnout

18:58 – Living a meaningful life as an entrepreneur

22:10 – How to build an identity outside your business

25:45 – Training for Ironman & lessons from competition

30:12 – How to publish books, newsletters, and stay creative

34:08 – Why writing is Jodie’s operating system

39:26 – “You can't always be creating chaos” — focus & repeatability

44:40 – How to make decisions faster (with less regret)

48:13 – Jodie’s writing process and content schedule

52:30 – The two types of creators — and how to tell which one you are

56:02 – How to set better goals (that energize you long-term)

59:17 – Jodie’s best advice for founders & creators