David Gaylord is the current Chief Executive Officer at Bushbalm, a skincare and technology brand focused on improving the quality of products used for hair removal. 

After spending 7+ years at Shopify he took his ecommerce expertise to launch Bushbalm. 

The brand is now expanding its channel strategy with over 2,000 waxing salons carrying the product, and over 900 Ulta Beauty stores in the United States.

In This Conversation We Discuss: 

• [00:00] Intro
• [00:54] What are Bushbalm’s products?
• [01:55] Where the idea of Bushbalm come from
• [03:19] From an idea to an actual product
• [04:19] Finding product-market fit
• [05:09] How long it took for David to go full-time
• [06:25] Succeeding in Facebook ads in this difficult time
• [08:20] When did Bushbalm pivot into paid ads?
• [09:53] Sponsor: Electric Eye electriceye.io/connect
• [10:50] Sponsor: JSON-LD For SEO jsonld.app
• [12:17] Just run your business and don’t worry too much
• [13:22] Exploring B2B and retail
• [15:03] The percentages among Bushbalm’s channels
• [15:37] Where to find Bushbalm products

Resources:

• Subscribe to Honest Ecommerce on Youtube
• Connect with David linkedin.com/in/davidagaylord
• Formulated to soothe redness, reduce the look of ingrown hairs, dark spots, razor bumps, soften body hair + more bushbalm.com
• Schedule an intro call with one of our experts electriceye.io/connect
• Get your free structured data audit for your store jsonld.app

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