NAILED IT! The Business of Construction

231. Creating Predictable Revenue with In-House Marketing for Roofers


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Tune into this practical episode of The Nailed It! Show where Joseph Hughes lays out a blueprint for roofing and contracting companies to take charge of their marketing efforts. Discover how to transition from dependency on inconsistent external agencies to cultivating a robust in-house marketing team that drives consistent growth and profitability.


Key Takeaways:

šŸ”¹ Strategies for bringing marketing in-house to gain control and consistency.

šŸ”¹ Steps to build a marketing team within your company, tailored to the construction sector.

šŸ”¹ Insights into cost-effective marketing that enhances lead quality and volume.

šŸ”¹ Real-world examples demonstrating the success of self-managed marketing strategies.


This episode is essential for owners of roofing and contracting businesses eager to streamline their marketing efforts and enhance their market presence.


Important Timestamps:

0:02 - Introduction to marketing frustrations and solutions.

0:37 - Exploring in-house marketing versus external agencies.

1:04 - Challenges of inadequate lead flow and competition.

1:33 - Introduction to Contractor Dynamics' training approach.

3:15 - Importance of mindset before tactics in marketing.

5:07 - Daily marketing necessity for business awareness.

7:00 - Importance of being a marketing practitioner.

9:57 - Role as general contractor of your marketing.


Connect with Joseph Hughes & Contractor Dynamics:

āž”ļø ⁠Instagram⁠

āž”ļø ⁠Facebook⁠

āž”ļø ⁠LinkedIn⁠

āž”ļø ⁠Website

#RoofingBusiness #ContractorMarketing #InHouseMarketing #ConstructionBiz

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NAILED IT! The Business of ConstructionBy Joseph Hughes and Elizabeth Lytle at Contractor Dynamics

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