It’s another beautiful day on the Healthpreneur podcast! Yuri here, and today I’m going to talk about the first idea fallacy. What is that, you ask? Well, sometimes, when you first start a business, your first idea isn’t your best.

We have a lot of clients that are ramping up their new businesses. When they realize that things aren’t exactly going as they’d hoped, they must recalibrate so their offer is a “must have” instead of a “nice-to-have”. 

Know that there’s an ongoing process of learning, tweaking, and optimizing in business. And that’s ok. As things change and technology advances, that’s especially true in marketing. So, tune in to understand the first idea fallacy and evolve your business to the next level with clarity, momentum, and purpose. 

01:00 – 03:00 - Introducing today’s topic: The first idea fallacy

03:00 – 05:30 - The idea generation process

05:30 – 09:00 - Imparting wisdom while still encouraging struggle

09:00 – 12:00 - Seeing Facebook as the bouncer at the door

12:00 – 17:00 - Letting go of that first idea and thinking like a detective