Welcome back to the Healthpreneur podcast! Today’s episode is going to be a fun one and it starts with a question: Are you a jack of all trades? Are you amazing at many things, yet struggling to grow your business?

Well, guess what? There’s a reason for that, and I know this personally. As you climb the pyramid of influence from generalist to specialist, specialist to authority, and authority to celebrity, you’ve got to hone in on what it is – exactly – that you do best.

Facebook is the best place to get in front of your audience. But first, you must know your specific offer so you can target your specific audience. From there, you can charge premium prices for what you do best – and spend your time doing what you love most. 

01:00 – 05:00 - The pyramid of influence and the four zones   

05:00 – 09:30 - Influencer and community examples

09:30 – 12:30 - Why a “jack of all trades” is “a master of none”

12:30 – 16:30 -  you should view Facebook and target audiences

16:30 – 20:00 - Making more money by charging premium prices for your specialty

20:00 – 24:00 - What we do at Healthpreneur and how we’ve narrowed it down