Today we answer some questions where both answers are unpleasant, so we have to choose the one that we prefer in terms of outbound. 

Jeremy:

- More prospects or better reply rate?

- No first name, or no personalization line?

- Poor product with great value proposition, or a great product with a poor value prop

- No CTA, or no value prop?

- Losing one inbox per month or the market of 1000 prospects?

- Broken link in your email or linked to the wrong website?

- Spelling mistake in the name of the person or in the name of the company?

- To contact by mistake a wrong competitor or a client?

Jack:

- 50k price point with 200 companies in your market, or a 9/mo with 20,000 in your market?

- Intent data for 500 dream clients or mutual connection to 25 ideal prospects?

- 10% open rates, write what you want, or 80% open rates but AI writes your messages?

- 10% reply rate, or 100% reply rate but 95% are ANGRY responses? 

- No personalization at all, or akward, over the top, creepy personalization?

- ONLY scarcity, or no weapon of influence?

If you want to be able to make some big decisions like we’ve just shown, we strongly recommend our https://course.quickmail.io/.

Happy cold emailing!

Jeremy and Jack

Resources:

- Influence, a book by Robert B. Cialdini https://amzn.to/33CrRRj