If you've ever heard success stories (or nightmares) about running digital ads, you might have a strong desire to try them out or avoid them at all costs. Today, I've invited digital marketing guru Danielle Migliaccio-Morse of DM Squared Media to walk you through when and how to use digital ads to grow your business. Plus, we cover common mistakes, budgeting, and what to look out for when hiring someone to help.

Chapters

00:29 - Meet Danielle Migliaccio-Morse

01:38 - Digital marketing background

03:20 - The importance of data, proof of concept, and goals

06:13 - How to get started with ads

10:40 - What data and metrics to pay attention to

14:01 - The power of Google Analytics

17:15 - Which ad platforms will work best for you

21:45 - Hiring a neutral, objective expert to help

24:11 - Budgeting and making the most of your investment

29:22 - Free roadmap and checklist

Grab a free copy of Danielle's "Roadmap to Ads Success - 6 Steps to Take BEFORE You Spend a Cent on Ads" at https://www.dmsquaredmedia.com/roadmap

Follow Danielle on Instagram at https://www.instagram.com/digitalmarketingdanielle

For even more content and a daily dose of inspiration, follow me on Instagram at http://www.instagram.com/HeatherJoyHubbard