In today's episode, Ben and Jon dive into a topic that sets their approach to dropshipping apart from the rest of the online world.

Rather than focusing on selling a wide range of products or chasing the latest trends, they emphasize the importance of knowing & understanding your customer.

They discuss the pitfalls of generic advice and highlight the significance of understanding the customer you serve. By focusing on the who instead of the what, you can tailor your marketing, products, and business strategies to meet the specific needs and desires of your target audience.

Ben and Jon share examples from their own experiences, showcasing how knowing your customers can lead to business success. So, buckle up and get ready to learn why the WHO is more crucial than the WHAT in dropshipping.

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