Professional Builders Secrets brings you an exclusive episode featuring Carl Edwards and Annameika Curtis from Edwards Family Homes, a residential building company based in New South Wales, Australia, specialising in custom homes and second-story extensions. They share their honest marketing journey, from doing it all in-house to outsourcing it to an agency they trust, and the incredible results that followed.

This episode is sponsored by Apparatus Contractor Services, click the link below to learn more:hubs.ly/Q02mNSsG0

INSIDE EPISODE 238 YOU WILL DISCOVER

• Why Carl believes margins are directly linked to marketing
• Why Edwards Family Homes pivoted
• What the journey from in-house marketing to agency looked like in practice
• Why letting go of control was the hardest but most valuable step they took
• How content marketing builds trust before a client ever picks up the phone
• And much, much more.

ABOUT CARL EDWARDS

Carl Edwards is the founder of Edwards Family Homes, a residential building company based in New South Wales, Australia. With over 30 years of experience in the industry, Carl has built a family-run business specialising in custom homes and second story extensions, with a reputation for quality workmanship and honest client relationships.

Connect with Carl: linkedin.com/in/carl-edwards-8a2771206/

ABOUT ANNAMEIKA CURTIS

Annameika Curtis is the systems manager at Edwards Family Homes, where she has spent over 10 years helping shape the company's brand, processes and growth. With a deep understanding of both the business and its values, Anamika leads the company's content marketing strategy and internal systemisation efforts.

TIMELINE

• 2:36 How Edwards Family Homes evolved their business
• 8:39 Why Carl, a tradesman at heart, finally understood the importance of marketing
• 11:12 The challenges of handing over marketing to an agency and why it was worth it
• 13:52 How Carl tracks marketing performance
• 18:53 Why more marketing means more choice and how that directly protects your margins
• 20:54 Final advice for builders thinking about taking the next step with their marketing

LINKS, RESOURCES & MORE

APB Website: associationofprofessionalbuilders.com

APB Rewards: associationofprofessionalbuilders.com/rewards/

APB on Instagram: instagram.com/apbbuilders/

APB on Facebook: facebook.com/associationofprofessionalbuilders

APB on YouTube: youtube.com/c/associationofprofessionalbuilders