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Tune into this enlightening episode of The Nailed It! Show as Sydney Correll engages in a deep dive with Elizabeth Lytle about the critical role of marketing managers in roofing companies. They explore how to hire the right person, ensuring they align with your company’s core values and culture. From crafting the perfect interview questions to understanding qualifications and experience, Elizabeth shares valuable insights that will help your business find the perfect marketing manager.

Key Takeaways:

🔹 How to identify the best marketing manager candidates.

🔹 Why core value alignment is key for success.

🔹 The importance of assessing coaching and learning potential.

🔹 Tips for effective interview techniques and questions.

This episode is a must-watch for roofing business owners seeking to hire a revenue-driving marketing manager who aligns with their vision and company culture.

Key Timestamps:

0:47 - Discussing the critical role of marketing managers

3:07 - The importance of coachability in marketers

6:25 - Why core values are key in hiring decisions

9:31 - Using assessments to filter candidates effectively

13:06 - Core value-based interview questions explained

17:14 - A sample question about continuous learning

19:42 - Panel interviews and their role in selection

23:15 - The power of open-ended questions during interviews

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