One of my favorite newsletters and one that I always open when it lands in my inbox is the newsletter from Emily Matras, Founder of Bon Vivant Copy. 

 

She always has a quick message to share with us and she somehow strikes the perfect balance between insightful and valuable, and always with an approachable vibe. Her newsletters are quick, to the point, and always leave me thinking about her message even after I’ve moved on to my next task. 

One of her most recent newsletters really caught my attention because it was A) about the Oatly Super Bowl Commercial, and I’m a big Oatly fan and B) it was about figuring out who your “people” are and reflecting their “vibe” in your marketing. 

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Resources Mentioned: 

Emily's website: https://bonvivantcopy.com/

Oatly Superbowl Commercial