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Tune into this in-depth guide on structuring compensation for a marketing manager in your contracting business. Sydney Correll, Marketing Director at Contractor Dynamics, shares proven pay models used by successful clients. Learn how to set realistic salary ranges, structure performance bonuses, and understand the value of marketing managers as revenue-driving team members. This video will equip you with the tools to confidently design a pay plan that motivates and attracts top marketing talent.

Key Takeaways:

🔹 Understanding the importance of a revenue-driven role.

🔹 Salary ranges based on experience and skill levels.

🔹 The benefits of quarterly bonuses over monthly KPIs.

🔹 How revenue share aligns pay with company growth.

Whether you're hiring your first marketing manager or refining your pay plan, this video provides the guidance you need to make the best decision for your business.

Key Timestamps:

00:03 Introduction to structuring marketing manager pay

00:36 Why paying a marketing manager feels intimidating

01:19 Marketing managers as revenue-driving positions explained

02:05 Training timeline: When to expect ROI from managers

02:56 Part-time vs. full-time pay adjustments clarified

03:50 Recommended base salary ranges for different experience levels

05:23 Types of performance pay: Bonuses and revenue share

07:46 Final tips for structuring compensation plans effectively

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