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Dive into this comprehensive guide on effectively managing and supporting a marketing manager for your roofing company. Sydney Correll, Marketing Director at Contractor Dynamics, breaks down the critical tasks marketing managers should perform daily, weekly, monthly, and quarterly to maximize ROI and drive growth. Learn actionable steps to hold your marketing team accountable, balance in-house and outsourced efforts, and ensure consistent, high-impact marketing execution.

Key Takeaways:

🔹 Essential daily tasks to drive immediate results.

🔹 Weekly and monthly activities to optimize campaigns and track ROI.

🔹 Strategic quarterly planning for sustainable growth.

🔹 Insights into balancing in-house teams and third-party agencies.

This video is a must-watch for roofing company owners and marketing managers aiming to elevate their marketing strategies and streamline operations.

Important Timestamps:

1:15 How to effectively lead a marketing manager

3:15 Daily marketing manager tasks for maximum ROI

4:55 Weekly tasks to optimize ads and generate leads

8:08 Writing email campaigns and leveraging Google Local Service Ads

10:13 Monthly activities like client testimonials and SEO optimization

12:22 Quarterly strategic planning for impactful results

13:30 Sneak peek: KPIs for marketing manager success

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