Baking it Down with Sugar Cookie Marketing 🍪

242. Baking it Down - Losing the Loser - Reframing 2026


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💡 Losing the Loser - Reframing in 2026.


In this week's Baking it Down Podcast - Episode 242 - Losing the Loser, it's the LAST day of 2025, and it will be the first day we start talkin' to ourselves with respect and support. Because we're gonna lose our internal loser - that baker bully that beats us up every time we get into our own heads. 

This year, we're professional framers - re-framers - and we're takin' a new, fresh look at our 2026 goals. By adjusting our internal monologue to be both supportive and curious, we remove the excuses holding us back and the bad joojoo that's gotten some frequent flyer miles sittin' in the back of our heads telling us we're not gonna make it as a baker. 

"What's with the lightbulb emoji?" you ask. 'Twas ol Tommy Edison who penned, "I have not failed. I've just found 10,000 ways that won't work." 💡💡💡💡💡💡💡💡💡💡💡 

Didn't reach your goals in 2025? You didn't fail. You found a handful of ways that didn't work. And this year, you'll outfit a new handful of ways that do work. 

💡 New Year's Resolutions

Don't beat yourself up over missing the mark on your New Year's Resolutions. They're there as benchmarks, not pass / fail grades. Figure out why last year's goals were a bit too much, then adjust! Use them as indicators of goals that need resizing, not as a big giant F.

The brain needs small wins, so maybe break down a BIG goal into quarterly or monthly slices of the big goal - 🧠 that way your brain gets to reward itself while still puttin' in work towards that big goal. How bad would it be to say, "I got to 80% of my BIG goal by accomplishing 8 supporting goals."

  • Bully Baker: I didn't accomplish any of my resolutions.
  • ✅️ Believer Baker: I recalibrated how big my resolutions can be before they become overwhelming. 

💡 Missed Classes / Courses

Raise your hand if you're a course hoarder like Corrie. 🙋‍♀️ All hands up? Great. Stop feeling like a loser. You don't need to take every class. Find 1 class that fills a knowledge gap and start listening to the first 10 minutes of it. That's it. 💯 You just passed the "I started a class" test, and you got an A+.

Free yourself from the guilt of not taking courses, and instead - dip a toe in. I promise this new approach will make you feel like such a winner.

  • Bully Baker: I suck at macarons, I don't enjoy them.
  • ✅️ Believer Baker: I'm really close to figuring out macarons. I just need one final course to close the gap. 

💡 Uggo Photos

Photography = looks easy, feels hard, gets overwhelming. We see the posts all the time, 📸 "My photos are so ugly." 😔 Great - you identified the problem! Now let's baby step the solution. First, focus on lighting - let's keep props off to the side for a minute. Got that nailed down? Let's try staging next.

Build up. Don't fall back. "Being perfect at photography" is a goal too big to bite down on. 🐘 How do you eat an elephant? One bite at a time.

  • Bully Baker: My photos suck.
  • ✅️ Believer Baker: I'm glad I'm consistently taking photos now, but I understand there's a gap between what I want and what I'm getting. I'm going to approach each aspect individually - lighting, staging, post processing - and work from there.

How you speak to yourself is how you'll show up to others. Hate your work? You'll think no one likes your bakes. Hate the hustle? You'll blame other bakers. Hate your clients? You'll treat every single one of them as a nail, you hammer.

Be good to yourself in 2026. You'll thank yourself for it.

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Baking it Down with Sugar Cookie Marketing 🍪By Heather and Corrie Miracle

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