I received an email that compelled me to address "the small business struggle." The struggles you face as a small business owner often follow what we like to think of as "patterns."

Pandemic, inflation, election years, seasonal slumps—these aren't new challenges. They've happened before, and they'll happen again regardless if the economy is booming or not.

In the small indie retail business world someone is always thriving, someone is always breaking even, someone is always treading water, and someone is always fighting to stay afloat. Shift your mindset to think that navigating hard times are your baseline - it's not about ignoring or escaping them—it's about learning to succeed because of them.

Whether you're thriving or struggling in your business, listen to episode 245 of the Savvy Shopkeeper Retail Podcast at www.savvyshopkeeper.com/episode245 and learn how you can join the Master Shopkeeper community - a group for brick-and-mortar store owners in all stages of business.

Kathy Cruz is an Independent Retail Coach who helps store owners work smarter, profit more, and grow their brick and mortar businesses. Connect with Kathy and learn more here:

Website & Mastermind Group: Savvy Shopkeeper Instagram: @savvyshopkeeper