When people want to learn something or make progress, they look for the experts. As a membership site owner, you want to make sure that means they’re looking for you.

In the competitive world of online membership sites, being good isn’t enough – you need to be able to prove it and show up as the expert wherever you can.

How do you do that?

Well, the very first step is to listen to this episode of The Membership Guys podcast! I go through 10 different ideas you can follow to make your authority as an expert in your field abundantly clear to your prospective members.

Essential Learning Points:

• Why you need to be clear on what you do before it’s clear to anyone else
• 10 ways you can become the go-to person in your industry, including: creating a signature product, leveraging social proof, and deciding the role you play
• Examples of these ideas in action, to prove how well these ideas work!

Important Links & Mentions:

• Why Membership Site Owners Need to Niche Down (And STAY Niched)
• Smart Passive Income
• Female Entrepreneur Association
• 12 Types of Content To Include In Your Membership Site
• Social Media Examiner
• Online Membership Industry Report
• The Membership Guys books
• Grant Baldwin on Growing Your Membership with Public Speaking
• Promoting Your Membership Site with an Affiliate Program

Key Quotes:

“You need to make sure that you’re taking steps to position yourself as the go-to person in your industry.”

“If you’re not clear on what your niche is or what your role is, what your message and mission are, then how are your audience supposed to know that you are the right person to help them?”

“The online world affords you so many opportunities to have a voice, a platform, to showcase your expertise.”