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❤️ The Reviews Collab - Friday, February 6th @ 11 est.

In this week's Baking it Down Podcast - Episode 246 - The Reviews Collab, we're talkin' reviews as we see 2026 really start to rev up - and perfect timing too - the first ever Reviews Collab is this Friday at 11:00 AM (est... edt??). 

💕 About Friday’s Reviews Collab!

The Friday collab is pretty simple, but it's a marketing power play. You'll take a selfie holding a red heart cookie - that's it. The magic happens when we combine the collab participants, giving you engagement with a direct ask to your audience to leave you a review on a specific website.

• 💗 Date: Friday, Feb 6, 2026
• 💗 Time: 11:00 AM - 12:00 PM est
• 💗 Hashtag: # SCMCollabLove (remove the space)
• 💗 More Info: https://www.facebook.com/events/1168981642056798/

💕 Setting Yourself Up for Reviews

To get reviews, we must make it easy for people to leave reviews. This means having your review profiles set up correctly (Google Business Profile, Facebook Page, Yelp, NextDoor), and we must link to those profiles - like on your website and your Instagram bio link (using apps like LinkTree and Shorby). 

To have a review profile show up in search engines, you need to have it fully optimized with pictures, website links, paragraphs describing your business, addresses, etc. 

🫀 Remember - the more clicks it takes to perform an action (like asking someone to leave you a review), the less likely they are to complete the action. If the shortest distance from A to B is a straight line, the shortest distance to getting a review is a direct link.

💕 Responding to Reviews

Bold statement - we think 100% of your reviews should have a response from you. Yep - even those "just star ratings" and those bad reviews. Why? When people read bad reviews, they're also seeing if you're the type of business owner who will make an effort to acknowledge and make an effort to turn a bad experience around. 

⭐⭐⭐⭐ In fact, an imperfect review profile can actually be seen as more trustworthy when you nail the response. People aren't perfect, and neither are businesses - so embracing the bad review is actually a decent strategy. 

💕 How to Ask for Reviews

Asking for reviews can feel awkward. It's like, "Hey - you just gave me a lot of money! How about giving me even more!" Which is why the reviews collab is a neat idea to blame "the Sugar Cookie Marketing Group" for making you ask - because it's a part of the rules to participate. 

But we need to make peace with asking for reviews, because it's not if, it's when you end up with a bad one. Padding those review profiles with our fan-favorite clients can really help offset that one-off reviewer.

💕  Bracing for Bad Reviews

Bad reviews hurt. But you know what hurts more than a bad review? A bad review when you only have 2 good reviews. That means 33% of people who ordered from you HATED your cookies. By bracing for bad reviews by getting 9 great reviews, we move that 33% down to just 10%. 20 reviews? Now it's only 5%. Bad reviews are par for the course of business ownership (heck, just check this podcast's reviews) - knowing how to handle bad reviews makes you a good business owner.

👂 Snag this podcast on any major podcast player (Spotify, Apple Music, Audible, Amazon Music, or watch it on YouTube) by searching for Baking it Down Podcast - Episode 246 - The Reviews Collab.