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Think you know what it takes to grow on YouTube?

Brett Malinowski is about to flip the script and show you the strategies behind explosive channel growth that even seasoned creators often overlook.

Brett has spent years perfecting a system that turns every upload into a viral video.

In this episode of the Kickoff Sessions podcast, Brett breaks down how to reverse-engineer content for maximum impact, from optimizing view duration to creating clickable thumbnails that grab attention.

Brett shares the exact psychology behind video retention, how he carefully crafts his titles and thumbnails for growth, and why it’s essential to stay ahead of trends. We also cover the harsh reality of content creation, including the challenges most creators face in retaining audiences and scaling a channel effectively.

If you’re serious about growing your own YouTube channel or turning your content into a full-blown business, this episode is for you.

Hit that like button and drop a comment with your thoughts on the future of YouTube growth, subscribe for more.


Connect with Brett
YouTube: https://www.youtube.com/@TheBrettWay

My Socials:
Instagram - https://www.instagram.com/darrenlee.ks
LinkedIn - https://www.linkedin.com/in/darren-lee1

(00:00) Preview and Intro
(01:08) Creating the Perfect Youtube Video
(04:00) Why You Should Focus on Your Audience
(06:47) How to Find Your Niche
(10:22) How to Craft Thumbnails and Titles
(16:13) How Thumbnails and Titles Impact Growth
(20:56) Adjusting Titles Based on Audience Response
(30:16) The Importance of Strong Openings
(34:32) How to Pace Your Videos
(40:07) Three Ways to Use AI for Content Business
(45:01) Reverse Engineering Business from Content
(47:09) Alex Hormozi's Content Strategy
(52:16) The Benefits of Creating Multiple Channels
(56:28) Positioning Offers for Different Audience Segments
(59:41) High-Ticket vs. Low-Ticket Pricing Strategies
(01:07:02) Playing the Game at the Highest Level
(01:10:45) Cross-Platform Audience Engagement
(01:16:20) Jumping on Trends in Web3 and AI
(01:32:17) Brett’s Thoughts on Online Courses

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