Albert Matheny is the CEO of Promix Nutrition. Albert has a Master’s degree in Human Performance and a Bachelor’s Degree in Exercise Physiology & Food Science. He is a Registered Dietitian Track and Field Athlete, and an alum at the University of Florida (2004-2009).

In This Conversation We Discuss:

• [00:59] Intro
• [01:35] Starting a business from scratch
• [03:01] Finding people that’s interested in your product
• [04:15] Reaching out to relevant people for insights
• [04:44] Building things up based on learnings
• [05:36] Placing products where target audience can see it
• [06:35] Finding the right niche for your business
• [07:37] Building presence on Amazon
• [08:11] Leveraging Unique Selling Points to draw people in
• [09:02] Slowly investing on things that help grow your business
• [09:36] Partnering with someone that gets you
• [10:12] The importance of awareness in the marketing funnel
• [14:22] Taking control of your business’ growth
• [15:06] Establishing your brand image outside of Amazon
• [15:58] Delegating tasks to people that fits the role
• [17:12] Balancing different sets of skills vital to a business 
• [18:18] Recognizing trivial but equally crucial parts
• [20:04] Where to check out Promix Nutrition
• [20:22] Sticking to and doing more of what works
• [22:10] Tuning in to reality checks from time to time
• [22:57] Knowing when & where to pour out maximum efforts
• [23:59] Monitoring risks and doing necessary adjustments
• [24:29] Listening to good advisors for clear guidelines

Resources:

• Subscribe to Honest Ecommerce on Youtube
• Science-driven and performance-driven products for athletes promixnutrition.com/
• Follow Albert Matheny linkedin.com/in/albertmatheny/
• Follow Promix Nutrition instagram.com/promix/?hl=en
• Schedule an intro call with one of our experts electriceye.io/connect
• Take your retail business to the next level today shopify.com/honest
  Sign up for a one-dollar-per-month trial period
• Schedule your free consultation with a Sendlane expert sendlane.com/honest

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