Morgan Coleman was working in a corporate career when a chance encounter at the vet with his dog got him thinking about how he could make the process more efficient and painless than traditional vet visits. He saw the opportunity to disrupt the pet care industry with a service that was more convenient for pet owners and less stressful for their pets, so he started his business Vets on Call; a mobile app that delivers high-quality veterinary care right to your door.

The business grew rapidly throughout 2020 with people looking elsewhere for services, and their average monthly revenue grew by 600% from July 2020 to January 2021. I ask Morgan about the discipline required to start a business in a field you know nothing about and how he continually pushes for improvement across customer usage and innovation.

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