You've upgraded everything—your skincare, your wine, your wardrobe. You're not DIYing your hair in the bathroom anymore. You've outgrown fast fashion, bad coffee, and relationships that take more than they give.

And yet… when it comes to your health? You're still stuck in the bargain bin. Still trying to "just do it" with free downloads, 30-day resets, or the same rules you learned from your mom's Weight Watchers meetings.

In this episode of Total Health in Midlife, I'm pulling back the curtain on the disconnect so many high-achieving women are living with—and the lightbulb moment that changed everything for me and for my client Kathy.

We'll talk about why "knowing what to do" isn't the problem—and why smart, successful women still struggle with their health despite doing everything "right." If you've ever said, "I know what to do, I'm just not doing it," this episode is going to reframe everything.

It's not about more discipline. It's about a new standard.

The Biggest Problem Midlife Women Face Regarding Health and Self-Investment

Many midlife women have upleveled every area of their lives—except their health. They've upgraded their homes, wardrobes, and relationships, yet they're still approaching their health with free downloads, outdated diets, and generalized advice that doesn't match their reality.

This disconnect creates a cycle of frustration. These women are smart. They're used to succeeding. So when their health habits don't "stick," they assume they are the problem. But the real issue isn't discipline—it's misalignment. Most health solutions are designed for beginners, not women juggling careers, caregiving, hormonal shifts, and high standards for how they want to feel.

They're not failing. The tools they've been given are. And until that changes, they'll stay stuck in a cycle of "fine" instead of thriving.

WHAT YOU'LL LEARN

• Why smart women still feel stuck, even when they "know what to do"

• The real reason free resources and generic programs don't work anymore

• What changes when you treat your health like a high-level investment—not a side hustle

What You Can Do Right Now

If you're still treating your health like it should be cheap, convenient, or easy to figure out with free advice, it's time to pause. Ask yourself: Would I accept this level of support or structure in any other area of my life?

Start by downloading the 8 Basic Habits Healthy People Do. These are not rules. They're the daily, sustainable actions that lay the foundation for real change. If you already have them and aren't using them, it's time to get curious—not critical—about why.

The Listener Takeaway: Why This Episode Matters

Your health is not extra. It's not separate from your success. It's the foundation of everything you want to enjoy—travel, grandkids, freedom, confidence, peace.

You don't need another challenge or checklist. You need a framework that honors your complexity and aligns with your values. When your health feels as refined, intentional, and supported as the rest of your life? That's when everything clicks into place.

RESOURCES

• 8 Basic Habits Healthy People Do – Free Guide

• Book a Strategy Call

Get full show notes and more information here: https://elizabethsherman.com/248