Generic business advice doesn't work for us.

And why would it?  Why would the advice work for a hairdressing salon, a computer shop and a tuition business?

In this episode, I unpack five concepts that I think paints an incomplete picture.

* Spoiler alert!*

Here are the five concepts that I think need to be reframed for education businesses:

1. "Start by defining your target audience"
2. "A successful business is scalable"
3. "Launch, even if it isn't ready"
4. "You need a logo and website"
5. "Success relies on a great service or product"

In The Tutors' Mastermind (and in 1:1 coaching sessions), these are exactly the kind of areas we zoom into.

We:

• Deep-dive and map concepts to our businesses
• Design strategies that work for us, our values and what we can commit to
• Make sure we're all different so we stand out from the crowd

I hope you enjoyed listening!

- Sumantha

____________________

👋🏽 Hello! I'm Sumantha McMahon and I've supported over 100 tutors and education business owners.

As a teacher 'dropout' turned professional tutor, combined with my 20+ years as a business owner, I'm in it with you!

My training leans on tried-and-tested methods that are completely tailored to our niche.

There's no generic business advice here!

Work with me to breathe life into YOUR definition of success:

#1 Bespoke 1:1 Mentoring

Goal-driven wrap-around support, with 1:1 strategy calls, WhatsApp support and free access to The Tutors' Mastermind.

#2 The Tutors' Mastermind

The leading membership for edupreneurs that combines tailored training (live and recorded), a community of like-minded business owners and exclusive discounts to resources in The Training Jukebox.

#3 The Group Class Course

Get lifetime access to this self-paced course designed to help you launch, grow and refine your group classes. Includes teaching ideas too.

This podcast is recorded using Riverside. Sign up for your account here (free plan available)

____________________

Sometimes, I share links to resources and apps that I recommend. They are all based on my experience - if I don't love them, I don't recommend them. In some cases, I earn a small commission for my recommendation, at no cost to you.