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🍩 Posting Do’s & Do-nots - Coming up with a social strategy.

In this week's Baking it Down Podcast - Episode 251 - Posting Dos and Donuts, the twin2 (sorry for the audio issues on this episode, still figuring out remote podcasts 😭) wanted to talk about posting strategy. If it were as easy as "post every day and you'll be a billionaire," well, you wouldn't be hearing from me right now; I'd be too busy posting once a day (as I'm sure you would, too).

But alas - posting and getting reach involves strategy - a formulated plan to reach our audience and cut through the noise of every other business attempting to snag their attention and hog their feeds.

 
📝 Do: Post frequently

In today's podcast, Corrie said, "Post every day," as in that's the goal, but it can't be just posting whatever, whenever. It's gotta be quality content as frequently as you can manage it. Does that mean if you don't post daily, you get a big giant F in marketing? No - that means you get a giant H because you're H-uman.

It's estimated that every day, 300 million pieces of content are posted to Facebook - and we need to cut through all of that with our cookie posts. So how do you compete in a flooded feed? You get creative, but you also stay consistent.
 
🍩 Do-not: Post just to post

Content is queen, sure - but quality content will reign supreme. If you posted a cookie set every day, you'd be posting consistently, yes - but your reach will decrease over time. Why? 🥱 It's boring. Just a picture of a decorating cookie and a boring caption? It can only do so much. The algos won't reward you with reach because your content doesn't compel people to stay on the platform.

💡 Remember - content that intrigues, captivates, creates curiosity keeps people on their platforms. If you keep people on their platforms long enough for them to serve an ad, they'll reward you with more reach.

Corrie has been pinging her "personal" content bucket. Her Q1 strategy was to see if creating more relationship-centered content would increase her reach. And in February, she saw a 39% increase in reach - and a double bonus, 71% of those were non-followers.

📝 Do: Check insights

Your insights (metrics) provided by my social media platforms will help you guide your strategy. Some things your audience will love, some will be only viewed by crickets. 📊 Corrie made an Excel spreadsheet tracking each piece of content she posted in February, the reach, and the engagement. From there, she's able to dial in that strategy for March. She can cut what didn't land, and she can double down on what got more of a response.

And that's how you build a strategy that's ever-shifting.

🍩 Do-not: Talk at your audience

Social media is a conversation. 🤝 That's why end users are able to like, comment, stitch, and share - because social platforms know that the more people can converse, the longer they stay on the platform, and yep - the more ads they can be served. Remember that relationship, right?

🗣️ By asking a question or making a joke or posting interesting content, you're joining the conversation. When you say, "Buy from me, buy from me, buy from me," there's no conversation happening there. "Do you want to buy from me?" Still not it. What about posting a set of cat-themed cookies and asking people to comment with a photo of their cats in the comments?

Guess what - 🐱 they'll comment a pic of their lil orange Garfield and tell you all about how adorable it is when he scratches the seats up. That's a conversation!