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In this episode of The Nailed It! Show, Joseph Hughes sits down with Randy Hurtado to break down exactly how Randy built a high-performing roofing company - while spending less than 2% of revenue on marketing. Randy shares his real-world strategy for bringing marketing in-house, creating consistent branding, and ultimately increasing net profit - without relying heavily on outside agencies.

If you’ve ever felt like you’re pouring money into marketing with little return, this conversation offers a smarter, leaner way forward. Learn how to take control of your brand, maximize ROI, and stay top-of-mind with your audience.

Key Takeaways:

📉 Why most roofing companies are overspending on marketing

🏠 How in-house marketing can cost less and perform better

🎯 The importance of consistent branding across all platforms

👀 What “I see you everywhere” really means - and how to get there

🤝 How to build trust and recognition with repetition and clarity

⏳ When to transition away from outsourced marketing

💸 Real numbers - running successful marketing under 2% of revenue

🧠 Why your team will always care more about your brand than an agency

Key Timestamps:

00:27 - Randy’s story: growing a roofing brand with in-house marketing

01:02 - Spending under 2% on marketing and increasing profit

01:40 - The power of brand consistency across all touchpoints

02:24 - “I see you everywhere” – what that really means

#RoofingMarketing #InHouseMarketing #ContractorSuccess #BrandConsistency #MarketingROI #RoofingBusiness